Creative Dignity is a movement that has brought together over 500 diverse creative producers, small enterprises, civil society organisations and professionals to energise the ecosystem that Indian artisans need in this time of COVID-19 and post-COVID-19 impact. Our focus is to provide Relief, and subsequently work on Rehabilitation and Rejuvenation* of the artisans in a bid to ensure their sustained prosperity. Millions of artisanal/creative producers were stranded with no sustenance in the lockdown’s aftermath. The pandemic enabled stakeholders of an otherwise diverse and dispersed artisan sector to collaborate and lay the foundation for an unprecedented voluntary network alliance.

*CD’s strategic vision was developed through a pro bono consulting with Kearney.


In the first three months,
we aim to provide immediate
assistance – cash, food & comfort
to artisans in distress reaching
the most vulnerable artisans
to provide ration kits and support
in identifying sale worthy stocks


From the 3- 12 months, we will seek to equip & prepare the artisan ecosystem for scale so that artisans can have stability in income


From 12 – 36 months, we aspire to
drive sustainability and scale in the
handicrafts industry to generate crafts
industry growth twice that
of the GDP growth


Creative Producers are largely self-organised job work wage earners that belong to India’s 93% informal workforce. COVID-19 has brought a new challenge of distress and unemployment in rural areas: a loss of livelihoods as well as threat to health and security. But this can also be an opportunity to make villages self – reliant again, keeping in tune with the Atma Nirbhar Bharat vision. It is a great potential to herald a new beginning, post COVID 19, with global consumers wanting sustainable consumption and production. CD believes that the artisan sector can be a foundation for the growth of future regenerative economies.*

* www.capitalinstitute.org for definition of regenerative economy.

As the network grows, we are committed to these guiding principles:

Artisan at the centre

At all times and in all our endeavours, we will keep the artisan at the center. Every opportunity and activity will be evaluated by the impact it has on the artisan through a set of metrics.

Collaborate not compete

We will collaborate with transparency and not compete with one another. We will not use another’s idea, design, IP, people or process without permission. We will seek to co-create value with others. We will amplify and celebrate each other’s work.

Open source

We will openly share information, data, opportunities, knowledge, skills and networks with each other. We will build on each other’s work, rather than reinvent the wheel.


We will trust each other unless someone gives us a reason not to. We will be respectful in every way, choosing kindness and generosity as our ethos.


As CD is a self-governed, self-motivated and self-driven movement, we will operate with the fullest integrity and remain accountable for our behaviour, words and actions.

Creative Dignity Structure

CD has essentially a voluntary network alliance supported by a lean secretariat. Volunteers anchor and drive all initiatives undertaken by CD. Currently, there are 8 Working Groups organized according to the vision and mission. These are


Capacty Building

Collaborations & Matchmaking

Fundraising and Impact

Market Development & Communications


Network Management


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