Welcome to the first ‘Artisan Direct’ campaign focusing on Gujarat, enabling craft enthusiasts to purchase from artisans directly. Creative Dignity has worked with 40 artisans, many of whom had no previous access to e-commerce to find a place with premier artisan e-commerce sites – Jaypore, Okhai, Itokri & Gaatha.
From 31st July to 15th August, these sites will feature 10 artisans each, showcasing skills of bandhani, ajrakh block printing, weaving, embroideries, hand painted textiles, leatherwork, metalwork, beadwork, woodwork and pottery.
“As rural artisans, we face challenges every day. During the 2001 earthquake, we lost everything within four minutes and recovery seemed distant. But we stood together without losing hope, and we won. Currently, we are battling with the economic fallout of Covid-19. Many of us are not able to get raw materials, to sell our goods, and have lost our incomes. In current times, survival seems uncertain. But I still have faith that we will recover from the pandemic as we did after the earthquake. As an artisan entrepreneur, I have big hopes from the campaign started by Creative Dignity. “
Pabiben Rabari, Founder, www.pabiben.com