Millions of artisans are stranded
with no sustenance in the
lockdown’s aftermath.

The threat of starvation and
destitution is real.
Join us in raising funds to ensure
no artisan goes hungry.

Creative Dignity is a movement that has brought together diverse creative producers, practitioners and professionals to energise the ecosystem that Indian artisans need in this time of COVID-19 and post-COVID-19 impact. Our focus is to provide relief, and rejuvenation of the artisans in a bid to ensure their sustained prosperity.

Relief

In the first three months,
we aim to provide immediate
assistance – cash, food & comfort
to artisans in distress reaching
the most vulnerable artisans
to provide ration kits and support
in identifying sale worthy stocks

Rehabilitation

From the 3- 12 months, we will seek to equip & prepare the artisan ecosystem for scale so that artisans can have stability in income

Rejuvenation

From 12 – 36 months, we aspire to
drive sustainability and scale in the
handicrafts industry to generate crafts
industry growth twice that
of the GDP growth

Creative Dignity is run by experienced organisations and volunteers at zero administrative cost. We have initiated an active network of 28 State hubs for relief support and unsold stock liquidation.

Help us identify those in need:
Ask artisans in your networks to call / text our

Helpline number +91 97416 54931

A donation of as little as INR 1,000 can augment nutrition and health for a family of four for an entire month.
Donate today and your donations will be matched by Campaign Gratitude of Norwest Venture Partners.
We ensure 100% of relief funds and sales proceeds reach the creative producer.

Funds Collected: Rs. 1,383,710
Target: Rs. 2,000,000

Craft Report

Creative Dignity releases relief reports every week with an updated status of the
movement. Join the mailing list to receive these reports


MY CRAFT STORIES

A reminder of what connects us to craft, this series of stories are by different voices articulating their journey of discovery and love for the handmade.

click to read

OUR VISION

India is made of makers – our cities and villages are a confluence of every skill and material – forging, weaving, sculpting the tradition and the future of the country. It is a pulsating living culture, all-pervasive across the time and place continuum.
India has approximately 200 million artisans* from master craftspersons, micro-entrepreneurs to piece rate, and job workers. They are the crafters of creativity within our culture but go unrecognized within the vast informal workforce. At this time of upheaval, we have an opportunity to re-imagine a more self-reliant, sustainable and ecologically sound future. Creative manufacturing can be the foundation of the next regenerative economy.
Our purpose is to enable vulnerable creative producers to enjoy secure and stable livelihoods and enable an ecosystem that ensures their health and wellbeing. We invite all who love the cultural creative manufacturing that we call ‘craft’ to contribute to the endeavour.
* 7 million is the official figure but guesstimates place it at nearly 200 million
 Ministry of Textiles, Government of India, Working Group Report on Handicrafts for 12th Five Year Plan, 2011; Crafts Council of India, Craft Economics and Impact Study: Stage 1 & Stage 2, 2011

People

Creative Diginity is a movement by people united by their passion for the artisanal sector,
and in coalition with A Hand for Handmade and Handmade in India initiatives. If you would
like to partner or volunteer, join the movement by emailing at info@creativedignity.org

The #CreativeDignity movement has received endorsement from government, industry
experts and creative producers and practitioners from across India

Asian Heritage Foundation | Association of Designers of India | AIACA | Crafts Council of India | Craft Revival Trust | Dastkar | Dastkari Haat Samiti | EPCH | Fair Trade Forum India | FORHEX | IICD | INTACH | National Federation for Handloom & Handicrafts | NID | SEWA |

Strategic guidance and mentoring from Kearney

Governing Council

Akshai Sarin BlessdBuy | Ayaz Basrai Busride | Ayush Kasliwal AKFD Studio | Meera Goradia | Neelam Chhiber Industree | Pooja Ratnakar Potli | Smita Mankad Women On Wings | Vishpala Hundekari EkiBeki |

Executive Support

Pawroosh Mohan | Shyam Aravindakshan |

State Hubs

EAST

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura

Asomee Dutta Baruah Sreemanta Sankar Mission | Jesmina Zeliang Cane Concepts | Rajeev Gupta | Sentila T. Yanger Tribal Weave

Arunachal Pradesh

Nabam Taba 

Assam

Najitra Bora 

Manipur

Purnima Devi 

Meghalaya

Janesseline

Mizoram        

M S Ralte 

Nagaland

Temsusenla Ao 

Sikkim

Smita Rai 

Tripura 

Lovely Baruah 

Bihar, Chattisgarh, Jharkhand, Odisha, West Bengal

Payal Nath Kadam Haat 

Bihar

Veena Upadhyay Srijani Foundation 

Chhattisgarh

Bhupesh Tiwari Saathi Samaj Seva Sansthan 

Jharkhand

Khitish Pandya Eco Tussar – PRADAN | PIDT Lokshala Madhupur

Odisha

Siddhartha Das JD Center Of Art 

West Bengal

Sujata Goswami Sasha 

NORTH

Chandigarh, Delhi NCR, Haryana, Punjab, Uttar Pradesh

Pooja Ratnakar Potli

Delhi NCR

Tanveen Rathi Organic Connect | Bindu Manchanda INTACH | Nilanjana Das ACT | Purnima Rai | Valay Gada Cobalt Designs 

Punjab & Haryana

Parvinder Pal Kheti Virasat Mission Trust | Sunaina Suneja 

Uttar Pradesh

Madhavi Kukreja Sanatkada | Ashish Sati Himalayee Self Reliant Cooperative | Jyotsna Habibullah | Moon Sharma Tara Projects | Nagma Ehtesham Sanatkada | Pallavi & Mohsin Samuday | Vandana Varma 

Himachal Pradesh, Jammu and Kashmir, Uttarakhand

J P Maithani Alaknanda Ghati Shilpi Federation (Aagaas Federation) 

Himachal Pradesh

Kamal Kishore Kullu Karishma | Swati Seth The Color Caravan 

Jammu

SM Sahini INTACH | SS Rissam 

Kashmir

Shruti Jagota C2K | Burhan Ud Din | Renuka Savsere | Yasir CDI Kashmir | Zameer 

Uttarakhand

Ashish Sati Himalayee Self Reliant Cooperative

SOUTH

Andhra Pradesh, Telengana, Karnataka, Tamil Nadu, Kerala, Puducherry

Durga Venkataswamy BLUE LOTUS 

Andhra Pradesh & Telangana

Meena Appnender Craft Council Telangana | Bina Rao Creative Bee | Gowri Thergaonkar Malkha | Macherla Mohan Rao NFHH | Siva Devireddy Gocoop | Vijay Switha Grandhi Chitrika 

Karnataka

Gauri Sanghi | Chandra Jain Crafts Council of Karnataka | Juhee Jain | Mayura Balasubramaniam Craftizen | Nikita Jain | Padmaja Jalihal | Padmini  Govind Tharingini Studio | Pavitra Muddaya Vimor Foundation| Sanchita Dasgupta | Saranya Gogineni | Seemantini Mihir | Shilpa Trust

Kerala

KP Lakshmi Ahuja Vasudha Design Studio 

Puducherry

Uma Prajapati Upasana 

Tamil Nadu

Rajeswari Endapalli Crafts Council of India | Lakshmi Vijayraghavan Crafts Council of India | Nandita George Crafts Council of India | Roopa Crafts Council of TN | Shankar Crafts Council of TN | Shreemathi Mohan | Xavier Benedict AARDE 

WEST

Daman & Diu, Dadra & Nagar Haveli, Goa, Gujarat, Madhya Pradesh, Maharashtra, Rajasthan

Sarika Kulkarni Raah Foundation 

Daman & Diu, Dadra & Nagar Haveli, Gujarat

Nilesh Priyadarshi Karigar Clinic | Ghatit Laheru Khamir, KCC 

Goa

Darpana Athale Sarvasva Design 

Madhya Pradesh

Nivedita Rai Womens Weave 

Maharashtra

Sarika Kulkarni Raah Foundation 

Rajasthan

Brij Ballabh Udaiwal CIWA 

Teams

Volunteer Management

Namrata Asudani | Pooja Ratnakar Potli 

Fund Relations

Dhruvi Shah | Kunal Khandelwal | Mayura Balasubramanian Craftizen | Priya Krishnamoorthy 200millionartisans | Shreya Thakur SATTVA | Switha Vijaya Chitrika 

Relief Disbursement

Deeptee Kapila | Lavanya Goyal | Pawroosh Mohan | Vishpala Hundekari EkiBeki

Stock Sales

Ayush Kasliwal AKFD Studio | Mayura Balasubramaniam Craftizen | Pooja Ratnakar Potli | Shyam Aravindakshan 

Design

Abhishek Choudhary | Anupama Sharda | Ayaz Basrai Busride | Barun Shankar Gupta | Basu Vansit | Chanchal Rathore | Dhanya Kolathur | Juhi Pandey | Mansee Badve | Meenakshi Singh | Meghana Ajit I Mugdha Gosavi | Nupur Batra | Rashmi Singh | Saranya | Shraddha | Sumita Choudhury | Swati Jain | Urvashi Bhati | supported by students of IICD, MIT, Srishti and NIFT

Online Retail Partners

Kirti Poonia Okhai | Nitin Pamnani itokri | Rashmi Shukla Jaypore | Sivadevi Reddy, Sriranjini, Neeta Shah GoCoop | Sujay Zwende |  Maneet Lal10 | Sumiran Pandya Gaatha

Frontend

Aanchal Sodhani | ADVERB | Akshai Sarin BlessdBuy | Akshita Gangwal | Anurag Chandel | Avni Kering | Ayaz Basrai Busride | Deepali Kholkar | Geetanjali Kasliwal Anantaya | Jaspal Kalra | Latika Khosla Freedom Tree | Malvika Agarwal Schonfilt LLP | Malvika Vaswani | Sandeep Dhopate Soolkaama 

Brand & Communication Design

Saurav Roy Roy.Studio

Website Development

Saurabh Gupta Webgyor

Supporters

Aadya Handloom | Arghya Ghosh | Geetanjali Krishna | Ikai Asai Foundation | Jacob Matthew Industree | Leenika Jacob The Kala Chaupal | Manish Saksena | Meeta Mastani Bindaas Unlimited | Nagma Praveen | Neeta | Oindrilla Mukherjee | Radhi Parikh Artisans’ Centre | Ramesh Ramanathan | Saranya Gogineni | Shilpa Sharma | Shumita Ghosh Rangsutra | Swati Soharia |  Tarini Manchanda | Vanmala Jain Kuprkabi 

#CreativeDignity